The information: Pictory, a Seattle startup that helps content material creators and entrepreneurs make short-form movies, raised a $2.1 million seed spherical.

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(Pictory Picture)

The tech: Pictory’s software program automates a lot of the video creation course of. It may possibly robotically convert long-form movies (comparable to webinars) and textual content content material (comparable to lengthy articles) into quick video clips utilizing synthetic intelligence. The thought is to offer a sooner and cheaper possibility than hiring a video manufacturing company, or utilizing instruments comparable to Adobe Premiere. Pictory has greater than 5,000 clients.

The founders: Pictory co-founders Vikram Chalana, Abid Mohammed, and Vishal Chalana began the corporate in 2019. Vikram and Vishal Chalana beforehand co-founded Winshuttle, a Seattle-area knowledge administration firm acquired final yr.

The quote: “We noticed how AI was getting used for content material creation (GPT-3, e.g.) and we noticed how design was being democratized (Canva, e.g.) and we got here up with the thought of Pictory — AI to democratize video manufacturing,” mentioned Vikram Chalana, who’s CEO of the 10-person startup.

The buyers: Seattle VC agency FUSE led the seed spherical, which included participation from Voyager Capital. Seattle angel buyers Invoice Bryant, Omri Bahat, and Bharat Shyam additionally invested.