Newswire | Swiss Lead in Pace: Evaluating International Web Connections

The times of dial-up Web entry (speeds as much as 128Kb) are numbered as shoppers around the globe go for the quick and even super-fast Web connections now out there.  The Nielsen Firm just lately measured and in contrast connection speeds on house computer systems throughout February 2011 throughout 9 international locations and analyzed whether or not pace impacts the period of time shoppers spend on-line. The connection speeds have been divided into 4 teams: ‘sluggish’ (as much as 512Kb), ‘medium’ (512Kb – 2Mb), ‘quick’ (2Mb – 8Mb) and ‘super-fast’ (8Mb+).

In all however one of many 9 international locations measured, ‘quick’ is now the commonest connection pace and solely a small proportion of persons are on ‘sluggish’ speeds. On common, throughout the 9 international locations, 19 p.c of Web customers join at ‘super-fast’ speeds, 47 p.c at ‘quick’ speeds, 26 p.c at ‘medium’ speeds and eight p.c are on ‘sluggish’ speeds.  Solely Brazil contradicts this pattern with virtually half (48%) of house Web customers on ‘medium’ connection speeds and virtually one-third (31%) on ‘sluggish’ speeds.

Switzerland has, by far, the fastest-connected inhabitants, with 88 perecent of shoppers on-line at house connecting at speeds better than 2Mb – and 38% having a ‘super-fast’ 8Mb+ connection.  Following Switzerland, the U.S. (29%) and Germany (27%) have the best focus of individuals on ‘super-fast’ connections. Actually, all three international locations now have extra folks connecting at ‘super-fast’ speeds than at ‘medium’ speeds (512Kb to 2Mb). In comparison with the alternative finish of the spectrum, Brazil has 8 occasions extra Web customers on ‘medium’ speeds (48%) than on ‘super-fast’ speeds (6%).


So how does connection pace influence how a lot time folks spend on-line – do larger speeds imply better effectivity, subsequently, much less time on-line or does the upper high quality expertise encourage better exercise? The reply – there’s no single sample throughout all of the international locations measured; nonetheless, these on the slowest speeds are likely to spend the least time on-line at house.  Solely France and Germany negate the pattern among the many 9 measured, and in six of the 9 international locations shoppers utilizing ‘quick’ (2Mb-8Mb) connections spend probably the most time on-line.

Switzerland reveals probably the most linear sample – the quicker the pace the extra time spent on-line – as folks utilizing a ‘super-fast’ connection (21 hours, 20 minutes) spend twice as a lot time on-line as folks utilizing a ‘sluggish’ connection (10 hours, 1 minute).  Italy is the one different nation that follows this linear sample, however the variations in time are a lot much less noticeable.

Actually, for all of the international locations besides Switzerland, absolutely the variations in time throughout the completely different speeds are typically not that giant. Solely in Australia, the UK and Spain can we see noticeable variations between these spending the least time on-line from house computer systems (folks on ‘sluggish’ connections) and people spending probably the most time (the ‘quick’ connectors).

Internet Time by Connection Speed
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