United Fresh Produce Association’s BrandStorm 2021 marketing event kicked off with an all-virtual format March 9-11, and Moxxy Marketing led two sessions, including a research-focused presentation with fellow fresh produce marketing experts, Tom Barnes and Julie DeWolf.
Activating Research To Bolster Retailer Relationships And Grow Sales
During the March 9 session Activating Research to Bolster Retailer Relationships & Grow Sales, Moxxy’s President and CEO Karen Nardozza took to the United Fresh virtual stage with Tom Barnes, CEO of Category Partners, and shopper marketing expert Julie DeWolf, to dig in on the importance of consumer research and retail sales data.
“Building from the presentation I shared with Adam Brohimer, President of Category Partners at United re-Fresh Experience back in January, this session at BrandStorm highlighted the importance of crafting research strategies in order to boost sales and improve marketing effectiveness,” Nardozza said. “By investing in and becoming proficient at interpreting retail sales data and shopper insights from focus group and survey research, companies will be well-positioned to upgrade their marketing, strengthen retailer relationships, and become category leaders.”
The session explored the process of obtaining and analyzing retail scan data, and designing shopper surveys, consumer focus groups and other research tools, as well as how best to interpret and present research findings to improve retail success around new product introductions, line extensions and increasing sales of existing products.
Website Redesign: How To Plan For Success And Avoid Pitfalls
The second session, Website Redesign: How to Plan for Success & Avoid Pitfalls, was part of BrandStorm’s special marketing firm sessions and provided a primer for brands on what necessary aspects go into a website redesign or development project.
Speakers included Nardozza alongside Moxxy’s Marketing Director Beth Adan and Web Developer Hal Collins.
“A brand’s website is so much more than just a virtual headquarters,” Adan said. “It’s a prime opportunity to use the space for communicating with clients and customers, hosting landing pages to prequalify leads, collecting customer information, managing e-commerce transactions, providing supply chain transparency, and more. The session was well attended and participants engaged actively by asking questions and sharing information in the chat area. We’re so glad to have been able to share such valuable information at BrandStorm and appreciate United Fresh for hosting us.”
Whether a company is planning a website redesign now or in the future, it’s important to be aware of what it takes to create a successful website, as well as attention to considerations like ADA Compliance, Voice Search user behavior, and SEO.
How To Download The Valuable Information
In case you missed the events live, PDF downloads of the presentation slides are now available.
For Activating Research to Bolster Retailer Relationships & Grow Sales, download here: https://www.getmoxxy.com/
For Website Redesign: How to Plan for Success & Avoid Pitfalls, download here: https://www.getmoxxy.com/
Learn more about United Fresh Produce Association’s BrandStorm 2021 here: https://www.unitedfresh.org/