PHOTO:
Adobe
Being on the first page of Google is one of the prime pieces of real estate that marketers and companies worldwide strive for — and with good reason too, as according to Statista, Google owns a whopping 92% share of the search engine market.
Over the years, the specific ranking factors that Google has viewed as a top priority have continued to evolve, and so have the tactics that marketers have used to try to stay ahead of the algorithm. From keyword stuffing to acquiring backlinks and producing long-form content, many have tried to understand exactly what