Google Product Reviews Update, Discover Guidelines Update, Regex On Search Console & Google/SEO Adversarial/Evolutionary Thread

Andreas Milano

The big news this week is that a new confirmed Google search ranking algorithm hit the shelves today, Google named it the Google Product Reviews Update, I tell you all about it in this video. Google updates the Google Discover guidelines to say it won’t show content that is not desired or might confuse readers. Google Search Console had a couple big updates this week, specifically adding regular expression support and also more details in the data filters for the compare mode. It also tweaked the algorithm it uses to track impressions for image search, so your impressions might show

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Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

Andreas Milano

Google has announced an update to its ranking algorithm in relation to product reviews, in an effort to highlight more in-depth, informative overviews within search results.

As explained by Google:

“We know that people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”

The focus of the update is to provide increased SERP placement to product reviews that include ‘insightful analysis and original

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Google Launches 2 Improvements to Search Console Reports

Andreas Milano

Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.

Site owners can now use Search Console to filter data by regular expression (regex), as well as utilize a revamped comparison mode which supports more than one metric.

Continue reading to learn more about these new features and how they can assist with data analysis in Search Console.

Regex Filters

Search Console reports now support regex, which will help with creating more complex query and page based filters.

Google explains how the addition of regex support allows site owners to capture more query

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Changing Dates on Pages Won’t Improve Rankings

Andreas Milano

Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.

Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1.

A site owner submits a question to Mueller regarding updating the dates on their website’s photo galleries every time they make minor changes.

They ask Mueller if updating publishing dates will have any ranking benefit in Google search results.

While the question relates to photo galleries, Mueller’s advice applies to changing publishing dates on any type of web page.


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The Evolution of Link Building

Andreas Milano

Link building is a constantly and rapidly evolving subspecialty in the SEO world.

Since most of us know that links are an essential part of modern SEO and that this will remain true well into the future, it’s wise to understand not only where we are today, but how we got here.

This gives us a stronger foundation on which to base our decisions, and it helps us to

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Core Web Vitals, Algorithm Updates, Mobile-First & More

Andreas Milano

It was yet another busy month in terms of Google algorithm updates, all of which are unconfirmed. But we had six, maybe seven, unconfirmed updates in March. This is all while we wait for the next Google core update. The good news, featured snippets returned to normal levels in the Google search results.

There was a lot of debate around a new zero click study that Google disputed and then Rand Fishkin added more clarity to later.

I covered a lot of information around the Page Experience Update and core web vitals, including how it might roll out, the updated

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