Google Page Experience Algorithm Update Launching in Mid-June

Andreas Milano

Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.

Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare.

Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search rankings until the end of August.

“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its

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Google’s Product Review Update & More Digital Marketing News

Andreas Milano

This week on Marketing O’Clock, Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are here to deliver the biggest digital marketing news of the week.

Tune in on your favorite podcast player or check us out on YouTube!

Product Reviews Algorithm Update

This update will reward product reviews that share more thorough, in-depth research of products. The update is already live and currently only affects English language reviews.

Google’s Danny Sullivan confirmed that the update will impact Google Discover results as well as Search.

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State of SEO in 2021 [Infographic]

Andreas Milano

Google is the top traffic referrer on the web. When you compare the “organic” opportunity on search as a marketing channel, it overshadows social media by leaps and bounds — estimates say it’s over 1000%. Indeed, data from 2017 revealed that there are almost 20x traffic opportunities in SEO compared with Google’s own PPC.

But for a few years now, Google also has started competing with organic listings. It’s increasing the amount of visibility of its own properties (YouTube, Google Maps, and the like) in SERPs. Further, in lieu of providing direct answers to searcher’s questions in the form of

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Google Updates Cumulative Layout Shift Scoring

Andreas Milano

Google fixed a Core Web Vitals metric in order to make it more fair to certain kinds of sites. With about one month to go before Core Web Vitals becomes a ranking factor some may find it strange that issues in the calculations are still being updated.

Cumulative Layout Shift (CLS)

Ever visit a web page and try to click a button or read the text, only to have the button shift places and the text march around the web page?

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That’s called layout shift, when the web page is unstable and shifting around.

Cumulative Layout

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Google Discover Now Excludes 5 Kinds of Content

Andreas Milano

Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly.

Google Discover

Discover is a way that Google shows interesting content to mobile phone users with the Google App. Google Discover is different from Google Search in that Google automatically chooses the kind of content to show based on recent search history and other factors.

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Google Discover can also be controlled by the user by blocking certain kinds of content when Google gets it wrong as well as other

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