State of SEO in 2021 [Infographic]

Andreas Milano

Google is the top traffic referrer on the web. When you compare the “organic” opportunity on search as a marketing channel, it overshadows social media by leaps and bounds — estimates say it’s over 1000%. Indeed, data from 2017 revealed that there are almost 20x traffic opportunities in SEO compared with Google’s own PPC.

But for a few years now, Google also has started competing with organic listings. It’s increasing the amount of visibility of its own properties (YouTube, Google Maps, and the like) in SERPs. Further, in lieu of providing direct answers to searcher’s questions in the form of

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Google Updates Cumulative Layout Shift Scoring

Andreas Milano

Google fixed a Core Web Vitals metric in order to make it more fair to certain kinds of sites. With about one month to go before Core Web Vitals becomes a ranking factor some may find it strange that issues in the calculations are still being updated.

Cumulative Layout Shift (CLS)

Ever visit a web page and try to click a button or read the text, only to have the button shift places and the text march around the web page?

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That’s called layout shift, when the web page is unstable and shifting around.

Cumulative Layout

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Google Discover Now Excludes 5 Kinds of Content

Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly.

Google Discover

Discover is a way that Google shows interesting content to mobile phone users with the Google App. Google Discover is different from Google Search in that Google automatically chooses the kind of content to show based on recent search history and other factors.

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Google Discover can also be controlled by the user by blocking certain kinds of content when Google gets it wrong as well as other

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Google Page Experience Update Won’t Be Real Time

Andreas Milano

The upcoming Google Page Experience Update which is suppose to launch next month is not going to be real time, like some of Google’s other algorithm updates. This is kind of obvious, since we know there is a 28-day delay in gathering the core web vital data.

John Mueller of Google was asked this on last Friday’s SEO hangout at the 51 second mark “This Page Experience Algorithm which is coming in May, just wanted to know if it will be a real time algorithm or something like core updates where it will be updated from time to time.”

John

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How Often Will Core Web Vitals Ranking Factor Be Calculated?

Andreas Milano

In a Google SEO office-hours hangout someone asked John Mueller about the update schedule for the ranking factor associated with the Core Web Vitals (CWV) scores. Will the ranking factor be updated in real-time or every 28 days?

The answer could be important because publishers who make changes to improve their Core Web Vitals (CWV) scores may be anxious to see the positive results of their changes, regardless of how small the ranking factor itself is.

This is the question asked:

“This page experience algorithm which is coming in May… just wanted to know if it will be a real-time

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How Google’s Page Experience Update Announcement Can Benefit Search Engine Optimization

Andreas Milano

By Seth Rand, Co-Founder and CEO of Wizard Digital Marketing.

For many years Google has been advising site owners to prioritize user experience (UX) in order to benefit search engine optimization (SEO) rankings, but now five key signals are being officially announced to amass in Google’s page experience update, launching May 2021.

This new algorithm of lumping together experience-level factors comes with new implications and considerations. There are some practical steps that you can follow to take advantage of Google’s new algorithm’s effect on page rankings to stay on the top. 

What Is Included In Google’s New Page

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